My Professor Was Right (Why You Need to Adapt to Survive)

I remember the last day of my business management class. Our lecture had ended and in our last moments as college students, my professor was giving us a heart-to-heart, doing her best to ready us for the startling reality we were soon to face.

"Things move quickly," she warned us. "We're living in a fast-paced world."

That was over a decade ago. Today, describing the world we live in as "fast-paced" is an understatement.

In the last week, all of the following happened:

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Kevin Kleitches
Three Hashtag Strategies for Instagram Success in 2018

Let’s talk about how to win on Instagram this year.

Consider this: Over 10% of the world’s population is currently on Instagram. As of December 2017, they reported 800 million monthly active users. So if you’re a photographer who wants to extend your reach and you’re not on Instagram, you definitely should be.

Here’s the thing though: Most of us have an Instagram; it’s getting our work noticed that’s the biggest challenge. The dreaded algorithm is a fickle beast, and with each update seemingly punishes photographers by delivering their images to only a handful of people. Is it even possible to get noticed anymore?

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Kevin Kleitches
How to Make Things Happen in Your Life

Too many people spend their lives counting down the days until the weekend so they can bask in their temporary reprieve. Then it’s right back on the hamster wheel.

Some live their lives in comfortable ignorance, unaware of their true potential. They have it good; you can’t agonize over anything you don’t value.

But then there are those who know better, that feel like life is passing them by because they have so much to offer. Plagued by the fact that all of their creative energy is going to waste, they are tortured souls.

If this is you, I have good news: You can change that.

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Kevin Kleitches
Cody McGibbon talks gear, Instagram, and how to take the perfect portrait

Meet Cody McGibbon, a 26-year-old fashion photographer based in Orlando.

In 2015, Cody got started with photography, working as a server at a restaurant to support himself while working on his craft. After just two short years, he now shoots full-time. His portrait work has earned him a six-figure Instagram following, affording him the opportunity to work with dozens of notable brands, including the iconic Playboy; and he shows no signs of slowing down.

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Kevin Kleitches
Behind the Photo: Sitting on the Rim

This is the story of one of my favorite photos I've ever taken.

I was on my way downtown to shoot one afternoon when I spotted an empty basketball court off the side of the road. I already had a location in mind, but something about the court just drew me in. 

So I quickly pulled off the road, parked, grabbed my gear, and walked onto the court. I looked up at the hoop and the first thing I envisioned was having someone sitting on it, looking off into the distance. 

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Kevin Kleitches
Behind the Photo: Finding the Light

One question I get a lot (besides "What camera do you use?") is "What did you use to light that?" For probably 95% of the shots on my Instagram feed, the answer is the same: natural light.

A couple of benefits of working with natural light:

• You don't need to carry any heavy equipment & gear; all you need is your camera and lens.

• It forces you to work with what you have. You have to get creative and work with your surroundings; using pavement as a natural reflector or windows as diffusers, for example. This trains you to become proficient with recognizing where you can take great photos.

Let's take a look at some examples from a recent shoot I did:

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Kevin Kleitches
My Review of the Fuji XT-2

First off, this is (according to my failing memory), the only Amazon review I've ever felt compelled to write, so that should give you a pretty good idea on just how amazing this camera is.

Quick backstory: I've only been shooting for a couple of years. In 2014, I picked up my first DSLR, a Canon T3i. Within a few months I graduated to the Canon 6D, and a year or so later, the 5D Mark III.

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Kevin Kleitches